The Iowa Pro Gaming Challenge The Iowa Pro Gaming Challenge

MassiveNYC Event
Xbox 360 GT:
New York
Gamer Type:
Plastic Rockstars

Game Hardware:

  • Xbox 360


Guitar Hero: World Tour
(Tournament Title)

Guitar Hero 3
(Exhibition Title)

Game Genres:

  • Music

Gamer Bio:


This profile represents the event we attended, to run a special and private video game tournament put on by Massive Inc.!

Massive Inc. is a Microsoft Advertising company that develops advertising campaigns WITHIN video games. They invited some of their top ad agencies to come enjoy a night of plastic rock and roll and we were hired to make the gaming tournament run efficiently and to let the Massive folks further connect with their clients at this unique and energized evening of music!

The format for the tournament was that each of Massive's ad agencies that had been invited, was represented by a band (and fans), who competed in a 1v1, single-elimination Guitar Hero: World Tour tournament. We got the Hudson Terrace venue for this awesome event, which is located near Times Square and was a perfect place for this big event.

Competing teams squared off and performed against other bands as they competed to win many prizes, including the Grand Prize of a awesome real guitar signed by the entire Aerosmith band!

All band members played on Hard difficulty for the two guitars and Medium difficulty for the new Guitar Hero elements of Vocals and Drums. Although their final score was important, our celebrity judges handing out the infamous "Style Bonus". Members from Run DMC made up our judges panel, so along with some spinning that DJ Johnny Juice did during our intermission, these guys offered some fun and insightful remarks on the performances and were a big crowd pleaser!

Members from our team will be the same Plastic Rockstars that attended and ran the Brocade event at Microsoft's Tech-Ed 2008. These guys include RyuBlitz, codeh4x0r, and BEN. We managed the game setup, band transitions, and tournament management throughout the evening. Ryulitz managed the technical aspects of the main stage, codeh4x0r ran the exhibition gaming stations, while BEN will be networking, helping RyuBlitz, and MCing the event with the overall event planner, Heather.

Although this was a private party and we're unable to share all the media we developed at the event, look to this profile for tons of coverage from this "One Night Only Event" in New York's Times Square, as stopped in the Big Apple on November 5th, 2008...

Tournament Seeker

Video Game Tournaments

Whether it's a website for your own company, ad space on The GoG, or video game related tournaments/events, reviews, photos, and videos...Jet Set Studio can help you connect with your market in ways you'd never imagine. Let us know if you have any ideas, comments, or questions and we'll look forward to working with you to accomplish your visibility goals...
Jet Set Studio

Top 4 Friends
  1. Overlord Elite Squad
  2. Overlord Elite Squad
  3. Member Elite Squad

  4. dionysus83

Photo Gallery


MassiveNYC Event has 8 chronicles

  1. MassiveNYC Event Trying To Get Home

    Player Chronicle -- Posted on Nov 08 2008

    Northwest Airlines is seriously getting on my nerves. For the SECOND STRAIGHT time, I’ve had a flight delayed which has made me miss the connecting flig...
    + Read & Rate

  2. MassiveNYC Event The Massive After Party

    Player Chronicle -- Posted on Nov 08 2008

    My feet were so sore and as much as I wanted to crash from the full day of work with the event, a group from Massive was headed to the 123 and I couldn’t...
    + Read & Rate

  3. MassiveNYC Event I’m a “Gaming Guru”

    Player Chronicle -- Posted on Nov 08 2008

    I’ve always been a gamer, but when people consistently refer to our team as the Gaming Gurus, it’s pretty cool. Our three man team was the perfect amo...
    + Read & Rate

  4. MassiveNYC Event SHOWTIME

    Player Chronicle -- Posted on Nov 08 2008

    Well, it’s the day after last night’s big event in New York City. As expected, the event rocked! With a full day of setup, we were able to get the ...
    + Read & Rate


Profile Comments

This user does not have any comments.


View All Comments »